Fairmoney increases loan requests from customers

8.05%

total campaign click-through rate

8.89%

average increase in weekly CTR

Challenge

Acquire customers via app installs
The need to encourage customers to request loans.

Solution

Customer acquisition via offline channels (SMS/USSD) to optimise app installs.

Platform Utilised: Terragon Enterprise CDP

Our enterprise software that aggregates, unifies, enriches and activates customer first-party data for large enterprises.

Approach

STEP 1

Custom audience building

Segmentation of custom audience bucket.
Applied Artificial Intelligence and Machine Learning to highlight customers with a higher propensity to take up loans.

STEP 2

Activation via offline (SMS) channel

Targeting specific audiences based on interests, age, and the USPs of the client.
Specific ad copies were selected for the various groups in the target audience.
Messages were sent to the audience to carry out the actions required at times that have historically proven to be high response times.

Audience Solutions

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